As digital marketing specialists in today’s ever-changing, technological world, it’s often a challenge to keep up with the latest marketing strategies. No longer can marketers rely solely on copywriting or traditional advertising skills to stay above the grade. With roughly 80% of consumers making online purchases at least once a month, advertising is not expected to move out of the digital age anytime soon. In fact, it will only continue to evolve as the demand for people with digital skills grows.
SEO and SEM
With 93% of online activity starting with search engines, marketers can rest assured that SEO and SEM management is still one of the most sought after digital marketing specialties in the industry. It’s unlikely that SEO technology will fall flat anytime in the near future. SEO is the driving force for company profits, even if a company is not entirely internet-based. Content marketing only works if you get traffic to your site. Without someone who can carefully analyze the various patterns contributing to your traffic flow, you won’t know what’s working and what to avoid.
Paid Advertising and PPC
Most businesses with an online focus have considered paid advertising at some point but may not know how to get started. That’s where a digital marketing specialist with PPC experience comes in handy. The ultimate goal for any company that utilizes PPC is to rank #1 on Google and drive more traffic to their site. This may sound simple, but in practice is one of the most difficult marketing jobs out there. A successful PPC marketer has a strong grasp of math, marketing strategy, and analytics, including the use of Google Analytics and AdWords.
If it hasn’t already been said enough, social media is one of the most powerful marketing tools in the world. Every year we see new social apps pop up, requiring marketers to develop new ways of manipulating the platforms to perform for their clients. Luckily for social media marketers, even with the continued popularity of social media for advertising, most companies don’t know how to capitalize properly. That’s where a social media expert becomes useful.
The Right Skills
SmartInsights.com recently noted that “the most in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media…” The new year brings a growing demand for people with digital expertise. Choosing (or changing to) a career in this field is a win-win for anyone with the right skill set.