It’s no secret TikTok has become a leading social media platform for brand promotion, reaching a broader audience, and trending across the worldwide level. Since it is a very crowded platform, it is not easy to get more TikTok views and likes organically. Views and likes are crucial TikTok metrics that show how many times users have seen and liked your videos.
The more views and likes you receive on your content, the more you are likely to gain other forms of engagement such as shares, comments, and follows. Instead of investing in paid strategies to boost likes and views, follow these simple tips to increase these metrics organically.
Understand your viewers
Before anything, it’s crucial to know that while all types of people use TikTok, it is primarily a trusted platform for Gen Z. Studies have reported that 43.7% of users are between the ages of 18 to 24. They are interested in entertaining and inspiring content instead of promotional videos. So, first, understand your audience and make videos that align with the interests and preferences of the audience.
Know the TikTok algorithm
Apart from your TikTok audience, understanding the TikTok algorithm is important to know the significant metrics the algorithm considers. TikTok analytics offer useful insight into how your videos interact with audiences and get an understanding of TikTok engagement. The extracted insight will help you develop a proven strategy to gain more views, likes, and followers by reaching the target audience.
Focus on your video length
According to TikTok, 25% of the best-performing videos are 21-34 seconds long. This means you must keep your videos in the range of 30 seconds. Although this is not a strict rule, most users on nearly all social media platforms prefer short videos over videos that are too long.
Create live videos
Making live videos is one of the best ways to drive more engagement because TikTok mostly shows these videos to users scrolling through the platform. This increases the opportunity for your videos to reach new audiences who are not already following you. Educational, how-to videos, tutorials, lifestyle videos, and playing games are some popular types of videos for live streaming on TikTok.
When going live, regularly check the comments and respond to your audience to keep them engaged. If possible, inform your audience about when you will go live. Stream live when your audience is most active on the platform. The more people enjoy your live videos, the more they are likely to follow you on TikTok and like your content.
Make videos from comments
If you are receiving comments on your video with a question, you can respond to them by creating a new video from those comments. The users interested in exploring what the comment stemmed from will visit your profile and access the original video, bringing more views and likes to both videos.
Upload multiple videos daily
Posting more often each day can help you grow more quickly on TikTok. It is recommended users upload new and relevant videos regularly, primarily 1-4 times per day. Doing this will help you experiment with numerous types of content and attract a wider audience. Furthermore, the organic reach of TikTok is higher than other social networks. Uploading the right videos at the peak time can improve the chances of appearing in FYP of users.
Participate or create a TikTok challenge
On TikTok, you will find different types of challenges, however, community and branded challenges are the main ones gaining rising popularity. Community challenges are created by TikTok users and creators. Branded challenges relate back to the products or services. These challenges are created by brands to engage the target audience. You can participate in the relevant challenge to expand your reach. Or, you can start your unique branded challenge for users to participate in and discover how much reach you can produce.
Leverage hashtags
Adding hashtags in your videos and captions can bring more TikTok likes by improving its visibility and reach to the desired audience. TikTok said that hashtags are one of the most significant pieces of information it considers when determining which content to recommend on the FYP (for you page) of a given user. To get the most out of hashtag strategy, use a combination of relevant and popular hashtags. If you are running a TikTok account for your brand, include shopping-specific hashtags.
Collaborate with other creators to promote your channel
Partner or collaborate with your TikTok community to create shareable and likable videos. Plan a duet, stitch, or other types of collaborative videos that can attract more audience to your content. A stitch is an excellent way to incorporate extra context into videos of someone else. A duet involves placing your video alongside existing content. Implementing this strategy can be the best option for getting more views and likes, especially when collaborating with renowned creators or TikTok users.
Discover trends on the For You Page
The primary objective of any creator or brand using TikTok should be to appear on the FYP because it is the first page that users visit when they open this app. Leveraging the latest trends on the platform can assist your content gets featured on the FYP of every user. Work on the current trends no matter whether you create videos based on your past interactions and interests.
Make your videos accessible to every TikTok user
To gain more views, it is important to ensure your video is accessible to all the users on TikTok. Use closed captions when uploading videos with a voiceover or your speaking voice. Similarly, when you include subtitles, it allows users with hearing issues or people who scroll with the sound off to enjoy the content like people who can listen to the audio of your videos. Avoid strobing or flashing effects when recording with your camera. Use a simple light-colored font on a dark background when including text in your videos.