Samsung is pandering to millennials and the Generation Z with the launch of the “The Sero,” a 43-inch quantum-dot QLED TV that can be flipped both horizontally and vertically.
The Sero is designed for the consumption of mobile content such as Instagram photos, Snapchat content and smartphone videos in their default vertical configurations. The touchscreen TV makes it possible to view images and content of social networking sites and online shopping sites together with comments at the bottom, the official press statement says.
In vertical or portrait mode, you can sync up and mirror content from your smartphone by pairing it over NFC. The TV can be rotated 90 degrees to landscape mode to provide a conventional viewing experience just like an ordinary TV.
The Sero TV is equipped with a 4.1-channel, 60-watt high-performance speaker and can play audio from Samsung Music and other online music services, as well as music from smartphones. It comes with voice-powered digital assistant Bixby and a remote control for easy access to functions.
When the Sero is not in use, images and photos can be displayed to give the appearance of artwork that complements your home interior decor.
The Sero really looks interesting, but the price tag might put off most of the younger generation that this TV is meant for. At a retail price of 1.9 million won ($1,630 or ₱84,000), the Sero doesn’t come cheap. That said, the concept is exciting and could become a hit with the youth of today who are obsessed with Instagram and Snapchat.
The Sero is scheduled for release at the end of May. No word yet on its availability outside of South Korea.