Chinese smartphone manufacturer Xiaomi has announced that it’s turning Redmi label into a sub-brand, following the example of other rivals such as Huawei (with its Honor sub-brand).
The announcement was made on Xiaomi’s official website today, along with scant details of a press conference that will be held on January 10. The press conference will presumably reveal more information about the Redmi sub-brand.
The image on the company website indicates that Xiaomi will launch a smartphone with a 48-megapixel camera, based on the “4,800” text shown on the image. This number might also mean the battery size, but Xiaomi usually prefers a 4,000mAh battery for its more powerful phones.
Last month, Xiaomi revealed plans to launch a phone with a 48MP camera. If it’s true that Xiaomi will unveil such a device, it will only be the second phone to sport a 48MP lens, after the Honor View 20.
Xiaomi is no stranger to making sub-brands, as the company has launched the Pocophone sub-brand last year. Turning Redmi into a sub-brand could be beneficial to the company as a whole, as it would mean greater autonomy for the entity, while still making use of the parent company’s technical expertise and supply chain.
Let’s just wait for further news from Xiaomi with regard to their plans for the Redmi sub-brand.