The Department of Tourism (DOT) formally launched a new online platform on Friday offering curated and discounted travel deals from local hotels, airlines, and tour operators across the Philippines.
The platform, called “Discover More to Love,” is now live on the DOT’s updated website, www.tourism.gov.ph. It currently lists more than 3,000 travel deals from at least 70 participating firms, including AirAsia MOVE, Klook, and Mastercard.
DOT Secretary Dita Angara-Mathay said the initiative is meant to give travelers a single, reliable source for booking deals while protecting them from scams. She said the agency will be able to act on consumer complaints by tracing them back to the specific supplier listed on the platform.
The deals span discounted staycations, wellness packages, flights, dining and attraction credits, and loyalty rewards. Tourism businesses interested in joining the platform may contact the DOT directly for vetting before being onboarded.
Angara-Mathay clarified that the new campaign does not replace the agency’s existing “Love the Philippines” branding. She described it instead as a domestic tourism initiative operating under that same national brand, intended to encourage Filipinos to travel within the country. She added that the campaign was developed by the DOT’s in-house team at no additional cost, and that regional directors have been instructed to work with local tourism stakeholders to identify destinations in their areas that warrant greater promotion.
The DOT said the platform responds to requests from the private sector for a stronger domestic tourism push during the industry’s slow season, which runs from July to November 2026.
Figures from the Philippine Statistics Authority show that domestic tourism spending reached ₱3.96 trillion in 2025, up 1.2 percent from ₱3.91 trillion the previous year. The tourism sector’s overall economic contribution, including both domestic and inbound activity, totaled ₱3.26 trillion in 2025, with employment in the industry reaching 7.7 million.
Jonel Magdaraog, owner and general manager of The Bachelor Travel and Tours, said domestic bookings at his agency rose by 30 to 40 percent following the pandemic, a trend he said the company continues to rely on for its business.
Industry groups expressed support for the platform during its launch, among them the Hotel Sales and Marketing Association (HSMA), Tourism Congress of the Philippines, Philippine Hotel Owners Association, and Philippine Tour Operators Association (PHILTOA).
HSMA president Loleth So said the structured, multi-sector approach allows hotel operators, who do not control airline or tour bookings on their own, to coordinate more closely with other parts of the industry. PHILTOA president Malou Japson described the initiative as a step toward more consistent, digitally driven tourism marketing that keeps the country’s positioning aligned with what travelers actually experience.
The DOT met with tourism stakeholders on June 23 to finalize the campaign and gather feedback. Representatives from the Philippine Travel Agencies Association, the Pacific Asia Travel Association’s Philippine chapter, the National Association of Independent Travel Agencies, Robinsons Hotels and Resorts, Cebu Pacific, AirAsia, Sunlight Air, Mastercard, VISA, and BYD Philippines also attended.
