Since the first off-road vehicle was born in 1941, the world of off-roading has continued to evolve. Today, in the era of electrification and intelligent technology, the boundaries of off-roading are once again expanding. An off-road vehicle has become a trusted partner for every individual who wants to explore the world.
The G700 was created in this new context. As a new premium off-road SUV, the G700 delivers a more off-road-capable, premium, intelligent, and valuable experience for users worldwide. It breaks the traditional limits of off-road vehicles and gives users confidence and peace of mind on every journey into the unknown.
Mr. Ke Chuandeng, President of JETOUR International, stated: “The G700 is the first model of the G Series. With extreme off-road performance, excellent safety protection, a premium-level comfort experience, and intelligent functions that reduce driving difficulty, the G700 sets a new standard for premium off-road vehicles and brings users a new off-road experience.”
Accelerating Growth and Advancing the Brand: A Strategic Shift from Scale to Value
Since its establishment in 2018, JETOUR has become the only auto brand to reach 2 million cumulative sales in just seven years – a feat that usually takes decades for most brands. Behind this “JETOUR Speed” is a deep understanding of market logic and a forward-looking global strategy.
Since its inception, JETOUR has established its core “Travel+” strategy, focusing on travel scenarios. From the early family travel series to the off-road series, each product directly addresses users’ pain points. Its precise product positioning has quickly gained global popularity, topping sales charts in markets such as Qatar, Myanmar, and Ethiopia and achieving the top spot for Chinese SUV brands in 16 regions like Kazakhstan, the UAE and Peru.
JETOUR’s success in creating products that meet user needs is driven by the high level of collaboration within its global system across R&D, manufacturing, and services. As a user-oriented company, JETOUR has organized over 400 co-creation activities in various countries and regions, collecting 1,600 user suggestions. By directly interacting with and listening to users, JETOUR ensures its products align closely with their needs. In terms of R&D and manufacturing, JETOUR has 10 global R&D centers, a team of more than 4,000 engineers from around the world, and 19 overseas factories alongside three world-class factories. This global production network helps manage supply chain risks while ensuring deep localization of products. In terms of services, JETOUR has established over 2,000 sales and service networks across 91 countries and regions, covering key markets in the Middle East, Africa, Central and South America, and Asia Pacific. This strong network has also enabled steady progress into the EU market, marking a significant strategic breakthrough.
When sales and market presence create a scale effect, moving into the premium segment becomes an inevitable path for JETOUR’s growth. According to Ke Chuandeng, President of JETOUR International, premium off-road vehicles are an important part of automotive technology. To truly elevate the brand, it is essential to conquer this core segment.
JETOUR has already established a strong presence in the global “boxy” off-road market. The launch of the G700 is a natural outcome, built on seven years of technical development and insights into global user needs. The G700 is not only the ultimate extension of the brand’s “Travel+” strategy but also a key milestone in JETOUR’s transformation from scale-driven growth to technology leadership.
Honoring Classics and Reshaping Value: A New Era of Premium Off-Road Experience
In the history of premium off-road vehicles, classic brands like Land Rover and Jeep have laid the foundation with reliable capability and professional performance. However, they have also been associated with inherent labels of high barriers, high costs, and a focus on performance over comfort. The G700’s tribute to these classics is not simply a copy, but a commitment to and upgrade of mechanical artistry. Its innovation lies in breaking industry barriers through electrification and intelligent technology, ultimately achieving “premium off-road equality.” It harmonizes rugged performance with premium comfort, making professional off-road capability accessible to all.
The core value of traditional premium off-road vehicles has always been absolute reliability in extreme conditions, and this is the unwavering baseline for the G700. The G700 inherits the iconic independent frame, a hallmark of rugged off-road vehicles, but upgrades it with aerospace-grade, 10,000-ton hydraulic integrated molding technology. This allows ultra-high-strength steel pipes to be precisely shaped into a seamless structure, with torsional stiffness exceeding 10,000 N·m/deg. This is not only a tribute to traditional off-roading but also a technological upgrade of a classic structure.
At the same time, the G700 continues to feature the core configuration of three locking differentials, including front and rear locking differentials similar to those used in Land Rover models. The lock-up torque exceeds 20,000 N·m, and the response time is only 20 milliseconds. It has undergone 1 million durability tests to ensure flawless performance in complex terrains such as cross-axle and rocky roads. This is a commitment to the core value of recovery capability in traditional premium off-roading.
Traditional premium off-roading has a high barrier to entry, driven by reliance on experience and high usage costs. However, the G700’s technological innovations use smart technology to transform off-roading from a game for experts into a lifestyle for everyone. Ke Chuandeng emphasizes, “The G700 redefines the standard of premium off-roading with intelligence – making off-roading easier, with less complex operation.” This philosophy is the best interpretation of “premium off-road equality.”
The G700 is equipped with the Super Hybrid iDM-O system, delivering a combined power of 665 kW and 904 horsepower, comparable to traditional V12 engines. This allows the nearly 3-ton vehicle to accelerate from 0 to 100 km/h in just 4.6 seconds. It retains the power and thrill of traditional large-displacement off-road vehicles while achieving a maximum thermal efficiency of 45.95% and a fuel consumption of 8.95 L under low state of charge. This breaks the stereotype that rugged off-roading always means high fuel consumption.
The all-new XWD smart 4WD system integrates 14 intelligent driving modes. The one-touch X Mode automatically detects road conditions through the vehicle’s sensors, adjusting the powertrain, chassis, and body systems to handle complex terrains like sand, snow, and rocks. This allows users to get it done with one touch, eliminating the need for prior experience. Features like anti-slip climbing and hill descent control further reduce the barrier to off-road expertise, enabling even rookies to handle extreme conditions with ease. This innovative application of smart technology makes premium off-roading a product benefit that everyone can enjoy.
Traditional premium off-road vehicles often face a dilemma between performance and comfort, but the G700’s value innovation lies in breaking this opposition, allowing rugged off-roading and premium comfort to coexist. The G700 features NAPPA leather seats with a 14-layer structure, 320,000 breathable perforations, and a 21.2 m comfort layer for a cloud-like embrace. In terms of driving experience, the G700 is equipped with Smart CDC damping with active air suspension，scanning the road 1,000 times per second and adjusting damping force 100 times to make off-roading feel as smooth as driving on flat ground. The Lexicon sound system, finely tuned by experts, and the four-screen interactive intelligent cockpit transform the off-road cabin into a “mobile concert hall.”
The G700’s redefined experience value comes from a co-creation process with users. This user-oriented premium approach differs from that of traditional premium brands. It is more user-focused and relatable, making the premium value of the G700 better aligned with the real needs of users.
From Performance to Purpose: Redefining the Meaning of Off-Roading
Off-roading is never about conquering. It is about respect for nature and protection of life. Every technical innovation of the G700 is designed to protect nature and protect the protectors. The G700 serves as an official vehicle for scientific expeditions in Hoh Xil, operating at altitudes above 4,000 meters and helping protect the endangered Tibetan antelope. With its all-terrain capability, it has become a reliable partner for patrol teams.
On the African grasslands, the G700’s mission continues. In 2024, JETOUR formed a strategic partnership with the Cheetah Conservation Fund (CCF) and co-produced the documentary The Return of the Cheetah with Discovery. In 2025, JETOUR and CCF returned to the Horn of Africa to jointly film Season 2 of The Return of the Cheetah.
From high-altitude uninhabited zones to African conservation bases, the G700 provides dependable technological support for frontline protectors. This is the responsibility a premium off-road vehicle should carry. With its global debut, the G700 elevates the meaning of premium from material and configuration to humanistic care – care for life, nature, and the spirit of exploration. The G700 becomes more than a tool. It becomes a partner that explores with users and protects with users.
In a world rapidly moving toward electrification and intelligence, the G700 proves one thing: The ultimate value of top technology is to serve people. The future of premium off-roading is not just about stronger performance and better technology, but about exploring nature with respect and protecting life with sincerity.
